Marketing - It's like a string can telephone!

I recently read a blog post about avoiding 'Death by Powerpoint' which got me thinking about how it's all too easy to blast out sales information to potential customers without really thinking about how it will be received.

Getting our companies 'heard' in an age where information is all around us, we need to start talking to the customers we really want, in a way that they hear us loud and clear.

As kids in an era before mobile phones, we used to see how far we could talk to each other using tin can telephones... 

There were three essential things we needed to remember - to know they were picking up the other can, to keep the string line as straight and tight as possible when we spoke and to speak slowly and clearly.

It's the same with our marketing as we need to know:

• Who we want to talk to
• Which is the best way of attracting their attention - ie what types of marketing do they respond to
• What they need to hear

and then, just as in my string-can telephone days, we need to:

• Focus our communications to them
• Keep tight  the method and media you use so you know they are hearing you
• Speak clearly and use both messages and language they understand

To discuss how you can develop your customer communications, try our marketing audit service. Simply call us on +44 (0)1283 808460 or email hello@sookiasmedia.com.

Hannah Sookias runs marketing consultancy and training company, Sookias Media and is also the co-founder of The Effective Marketing Club. She works with many different companies helping them implement effective marketing campaigns and generate a return on their promotional budgets.