The right pictures speak a thousand words

Do you like having your picture taken? I must admit that it is not my favourite thing.

However, having organised new PR shots for a client recently has reminded me the power of having and using the right pictures.

The right pictures can capture your message. They can describe your product or service in a simple snapshot and even convey the professional-but-approachable image that is increasingly important.

Forgive me for getting on my high horse for a minute, but news stories are more likely to be used when they have accompanying, professionally-taken photos that are of sufficient quality to be used in the media… snap shots taken by the office junior on their digital camera phone just won’t work!

Sookias Media helps businesses gain the most from their marketing through consultancy, training and marketing mentoring. We'll help you give the right image to your customers; on websites, press releases, brochures, eshots and other campaigns.

For a no-obligation, impartial chat about the picture your company is presenting to its customers, call Hannah on +44 (0)1283 808460 or email hello@sookiasmedia.com.