Why the words on your website are important

Did you know...?

• You have just 3 seconds to grab a visitor's attention when they visit your website



• The first sentence is paramount - if you don't interest them here, they will hit the back button



• Your information should clearly state the benefits of what you do and why they should buy from you.

For example: which would you prefer to read:

"Thank you for visiting our website. XXYZ Company has been established for 40 years and we are committed to giving our customers excellent service and value for money.

We pride ourselves on the quality of our products and services so please call us if you think we can help you."

or

"Eye catching designs at affordable prices. Now that’s something to smile about.

At XYZ Company, we are all about happy clients. So, we understand that you want an outstanding creative design agency that gives results and who understands the importance of your budget, however large or small."

Top Tips!

1. It is really hard writing about yourself and your company. So ask trusted clients why they use you time and time again as this will give you a useful insight into the benefits they value.


2. Use a professional business writer (also known as a copywriter) to help you write your website text. The Write Solution for example, will help you to:

• understand who you are targeting


• clearly state the messages and benefits you want to get across


• write interesting, punchy, to-the-point text


• weave in search-engine friendly keywords and phrases

Want to know more? Read our article, 'Why Use a Copywriter' or give me a call on 01283 808460 - I look forward to hearing from you.

Hannah

Hannah Sookias The Write Solution Tel: 01283 808460

http://www.copywritingandpr.com/

Digital PR - Website Text - Blog Writing - Social Media Training - Features - Public Relations

What is copywriting and why should you use a copywriter?

Copywriting - whether it is the text for a website, brochure, sales letter or press release - is a moment of opportunity to bring an important message to your potential clients and existing customers.

What you say needs to have impact. It needs to be interesting so people read it. But often what we want to say is different to what people want to read about.

Professional copywriters can unscramble your thoughts and put them in a way that will wow your customers. They take your messages and put them into words that will attract attention, spark their interest, ignite desire and prompt them to take action (the AIDA effect). Copywriters will your message in the right words so you achieve successful promotions.

The best wordsmiths understand how communication works. They take into account that different people have different learning preferences and ensure that their copywriting takes this into account. They will weave into their writing visual, auditory and kinaesthetic phrases to avoid missing a large proportion of your target market.

Often, updating the words in your brochure, on your website or in your sales letters gets pushed aside by the day-to-day tasks that often overrun the marketing manager or owner of a business. Using a copywriter means that you will have your new words ready when you need them - on time and within budget.

It takes just one call or email to start communicating with your customers on a new level by using the right words to promote your messages...

Want to know more or see some examples? Visit http://www.copywritingandpr.com/ or call Hannah Sookias on 01283 808460.