Can a charity's advert be 'too shocking' for TV?

The MND Association's new advert has been banned from TV as it is 'too shocking'.

My mum died several years ago from Motor Neurone Disease (MND). Sadly, 5 people still die from the disease every day in the UK and at any one time there are around 5,000 people living with disease across the country.

It is the MND Association's 30th anniversary this year and it is working hard to both raise awareness and find a cure. I think it is great that they have a billboard awareness campaign on the London Underground and at mainline stations across the UK from Monday 15 June.

Their advert has been screened free in selected cinemas and yes it IS shocking. But so is the disease. You can judge for yourself by watching Sarah's story at http://www.sarahsstory.org.uk/.

The advert was created with the help and support of people currently living with MND. It has no cure and as the disease kills the motor neurones (the message carriers from the brain to our muscles) so the person loses mobility, speech and most things we take for granted.

Please help me to raise awareness for the MND Association by watching the advert and then telling 5 of your friends and asking them to tell 5 of theirs -either by email, Facebook, a blog or Twitter.

Thank you so much for spreading the word and helping us to free the world of MND.

Hannah
Tel: 01283 808460
info@copywritingandpr.com

PS Do contact me if you have any questions after watching this or ring 'MND Connect' on 08457 626262.

Did Swine Flu give a bigger boost to the UK economy than monetary easing?

For weeks, the news was all about the recession. Then, just as the downward spiral seemed never ending, Swine Flu appeared!



Suddenly, we had something else to talk about. This was followed by the MPs expenses scandal and the 'R' word was pushed to a smaller news item on TV, on-line and in newspapers.



We stopped thinking about the economy in a negative way. We started to have conversations that weren't focused on financial doom and gloom and we began to look to the future.



I know we are not out of the woods yet. And perhaps monetary easing has had a positive effect. However, let's keep boosting the economy by keeping our positive outlook and help our businesses grow.



Hannah Sookias

The Write Solution

Tel: 01283 808460

http://www.copywritingandpr.com/