Can a charity's advert be 'too shocking' for TV?

The MND Association's new advert has been banned from TV as it is 'too shocking'.

My mum died several years ago from Motor Neurone Disease (MND). Sadly, 5 people still die from the disease every day in the UK and at any one time there are around 5,000 people living with disease across the country.

It is the MND Association's 30th anniversary this year and it is working hard to both raise awareness and find a cure. I think it is great that they have a billboard awareness campaign on the London Underground and at mainline stations across the UK from Monday 15 June.

Their advert has been screened free in selected cinemas and yes it IS shocking. But so is the disease. You can judge for yourself by watching Sarah's story at http://www.sarahsstory.org.uk/.

The advert was created with the help and support of people currently living with MND. It has no cure and as the disease kills the motor neurones (the message carriers from the brain to our muscles) so the person loses mobility, speech and most things we take for granted.

Please help me to raise awareness for the MND Association by watching the advert and then telling 5 of your friends and asking them to tell 5 of theirs -either by email, Facebook, a blog or Twitter.

Thank you so much for spreading the word and helping us to free the world of MND.

Hannah
Tel: 01283 808460
info@copywritingandpr.com

PS Do contact me if you have any questions after watching this or ring 'MND Connect' on 08457 626262.

Promoting your business – 3 things you can do TODAY

1. Make better use of testimonials
   - Ask happy customers for a quick sentence on why they use your company.
   - Confirm they are happy for you to use it in promotional materials.
   - Use it! Add it to your website, leaflets and adverts.
2. Cross-sell to your existing customers
   - Tell your customers what else you do (by phone, letter or email).
   - Give them a ‘valued-customer’ incentive to try something new
   - Thank them for their customer and give them a sample to try of a product or service they are not currently buying from you.
3. Tell your stories
   - Talk to your customers: how are your products helping them?
   - Speak with your employees: what’s happening? Can your company help them in a fundraising endeavour?
   - Add stories to your website as examples or news. Make friends with your local reporters and let them know what’s happening too.

Want some help or advice? Give me a call.

Hannah Sookias - 01283 808460

www.copywritingandpr.com