Promoting your business – 3 things you can do TODAY

1. Make better use of testimonials
   - Ask happy customers for a quick sentence on why they use your company.
   - Confirm they are happy for you to use it in promotional materials.
   - Use it! Add it to your website, leaflets and adverts.
2. Cross-sell to your existing customers
   - Tell your customers what else you do (by phone, letter or email).
   - Give them a ‘valued-customer’ incentive to try something new
   - Thank them for their customer and give them a sample to try of a product or service they are not currently buying from you.
3. Tell your stories
   - Talk to your customers: how are your products helping them?
   - Speak with your employees: what’s happening? Can your company help them in a fundraising endeavour?
   - Add stories to your website as examples or news. Make friends with your local reporters and let them know what’s happening too.

Want some help or advice? Give me a call.

Hannah Sookias - 01283 808460

www.copywritingandpr.com

Local companies using recession to become more competitive

Businesses are finding new ways to be competitive in the recession through a series of business growth workshops being held in the Midlands.

The seminars are run by The Write Solution and IntegritUs Ltd.

Dave Lees and I believe passionately that with the right tools and techniques, local business can build on their strengths and beat the current doom and gloom.

With many years of experience in a wide-range of industries, we give local businesses tips and advice they can implement immediately that will make a difference to them in the coming weeks and months.

I believe this is the ideal time for firms to be looking at what they do, deciding where they want to be and finding new ways and opportunities to get them there.

In the workshops, Dave shares how to create an opportunity mindset and plan for success whatever the economic situation and I reveal the secrets to successful business promotions and explain different marketing tactics including public relations (PR).

An attendee from our last workshop, Richard Beldon from Lets Go Local said, “It was informative, creative and fun. It got the juices flowing nicely for the year ahead and was the kick start I needed to 2009!”

Our next seminar is being held in Burton-upon-Trent on Friday 13th March 2009, 9am – 4pm and costs just £50.00 per delegate. To book, call Hannah on 01283 808460 or email info@copywritingandpr.com.