Promoting your business – 3 things you can do TODAY

1. Make better use of testimonials
   - Ask happy customers for a quick sentence on why they use your company.
   - Confirm they are happy for you to use it in promotional materials.
   - Use it! Add it to your website, leaflets and adverts.
2. Cross-sell to your existing customers
   - Tell your customers what else you do (by phone, letter or email).
   - Give them a ‘valued-customer’ incentive to try something new
   - Thank them for their customer and give them a sample to try of a product or service they are not currently buying from you.
3. Tell your stories
   - Talk to your customers: how are your products helping them?
   - Speak with your employees: what’s happening? Can your company help them in a fundraising endeavour?
   - Add stories to your website as examples or news. Make friends with your local reporters and let them know what’s happening too.

Want some help or advice? Give me a call.

Hannah Sookias - 01283 808460

www.copywritingandpr.com

Business Success - Don't Leave it to Luck!

Our next business workshop is on Friday 13th March 2009 and aptly named, Business Success - Don't leave it to Luck!

You've probably guessed that I'm not superstitious... and we thought this date was a good one to prompt business men and women to think about how they can not only survive but thrive in the current economic climate.

Dave Lees from IntegritUs Ltd and I will be encouraging attendees to create an opportunity mindset and plan for success, whatever the economic situation as well as sharing different promotional tactics including public relations (PR).

With many years of experience in a wide-range of industries between us, our tips and advice really are tried and tested - and best of all, they can implemented immediately to make a difference to them in the coming weeks and months.

It's aimed at small and medium-sized businesses and we've kept the price at a recession-busting level too, at just £50 per person.

Download more information and a booking form from our website, www.copywritingandpr.com. We look forward to seeing you there!