First it was Friends Reunited, then Facebook and LinkedIn.
Now it's Twitter...
Social networking has boomed over the last few months, but is it just a trend?
Everyone seems to be talking about it - Chris Moyles has spent at least 10 mintues each day this week talking on his BBC Radio 1 breakfast show about who he's been twittering with.
My own personal opinion? I think it's great, I just wish I had more time to do it. Some people seem to tweet all day. Do they actually do any work? Perhaps it is a great way to seem as if you are working but actually you're not...
What are your views? Do you tweet? Does it have a great impact on your business? Let me know - I'm interested in hearing your thoughts so I can decide whether to become a serious on-line twitcher.
Hannah Sookias
+4 (0)1283 808460
http://www.copywritingandpr.com/
Wednesday, 27 May 2009
Thursday, 16 April 2009
How important is correct English?
A few years ago, I received the following text in an email:
Whilst this research is probably correct, I still feel that glaring spelling mistakes and incorrect grammar in brochures and on websites may change a reader’s perception of the company. One small misspelling in a 20 page website probably won’t hurt, but if the home page is littered with them, then the professionalism of the company will probably be questioned.
Spell check is a great invention, but it isn’t a ‘what I meant to write checker’ and it doesn’t help on those tricky situations when you need to choose between ‘their, there and they’re’ or ‘practise and practice’.
Top Tips
Aoccdrnig to a rscheeachr at an Elingsh uinervtisy, it deosn't mttaer in waht
oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and
lsat ltteer is at the rghit pclae. Tihs is bcuseae we do not raed ervey
lteter by it slef but the wrod as a wlohe.
Whilst this research is probably correct, I still feel that glaring spelling mistakes and incorrect grammar in brochures and on websites may change a reader’s perception of the company. One small misspelling in a 20 page website probably won’t hurt, but if the home page is littered with them, then the professionalism of the company will probably be questioned.
Spell check is a great invention, but it isn’t a ‘what I meant to write checker’ and it doesn’t help on those tricky situations when you need to choose between ‘their, there and they’re’ or ‘practise and practice’.
Top Tips
- I try to leave a couple of days between writing and proofreading so I read what is there, rather than what I meant to say. If in doubt, use a colleague, friend or us to read through important documents
- Remember to proofread leaflets, brochures and sales letters before you print them, even when they have been professionally designed... It is not always possible for graphics designers to copy and paste your words and they often break up text to try out different formats to ensure you receive the best design possible.
Wednesday, 11 March 2009
Why do you need a writer?
Imagine a blank piece of paper: smooth, clean and ready for words. It is a moment of opportunity to bring an important message to potential clients and existing customers.
Shall it form a sales letter, words for a website, a leaflet or a brochure?
It needs to have impact. The words need to be read.
What shall you say? How will it start? Which group of words will have the most impact? Will your message be heard?
You want it to be interesting. You want people to read it.
Which words will work best?
You’ve just realised you need help. Someone who can unscramble your thoughts and put them in a way that will wow your customers.
You reach out your hand... and pick up the phone. You need the help of a writer.
One call and you know the job is in capable hands. You breathe a sigh of relief and get on with your day, looking forward to the perfect words being delivered your way.
Hannah
Tel: +44(0)1283 808460
Email: hannah@copywritingandpr.com
www.copywritingandpr.com
Shall it form a sales letter, words for a website, a leaflet or a brochure?
It needs to have impact. The words need to be read.
What shall you say? How will it start? Which group of words will have the most impact? Will your message be heard?
You want it to be interesting. You want people to read it.
Which words will work best?
You’ve just realised you need help. Someone who can unscramble your thoughts and put them in a way that will wow your customers.
You reach out your hand... and pick up the phone. You need the help of a writer.
One call and you know the job is in capable hands. You breathe a sigh of relief and get on with your day, looking forward to the perfect words being delivered your way.
Hannah
Tel: +44(0)1283 808460
Email: hannah@copywritingandpr.com
www.copywritingandpr.com
Friday, 6 March 2009
Local companies using recession to become more competitive
Businesses are finding new ways to be competitive in the recession through a series of business growth workshops being held in the Midlands.
The seminars are run by The Write Solution and IntegritUs Ltd.
Dave Lees and I believe passionately that with the right tools and techniques, local business can build on their strengths and beat the current doom and gloom.
With many years of experience in a wide-range of industries, we give local businesses tips and advice they can implement immediately that will make a difference to them in the coming weeks and months.
I believe this is the ideal time for firms to be looking at what they do, deciding where they want to be and finding new ways and opportunities to get them there.
In the workshops, Dave shares how to create an opportunity mindset and plan for success whatever the economic situation and I reveal the secrets to successful business promotions and explain different marketing tactics including public relations (PR).
An attendee from our last workshop, Richard Beldon from Lets Go Local said, “It was informative, creative and fun. It got the juices flowing nicely for the year ahead and was the kick start I needed to 2009!”
Our next seminar is being held in Burton-upon-Trent on Friday 13th March 2009, 9am – 4pm and costs just £50.00 per delegate. To book, call Hannah on 01283 808460 or email info@copywritingandpr.com.
Tuesday, 17 February 2009
Business Success - Don't Leave it to Luck!
Our next business workshop is on Friday 13th March 2009 and aptly named, Business Success - Don't leave it to Luck!
You've probably guessed that I'm not superstitious... and we thought this date was a good one to prompt business men and women to think about how they can not only survive but thrive in the current economic climate.
Dave Lees from IntegritUs Ltd and I will be encouraging attendees to create an opportunity mindset and plan for success, whatever the economic situation as well as sharing different promotional tactics including public relations (PR).
With many years of experience in a wide-range of industries between us, our tips and advice really are tried and tested - and best of all, they can implemented immediately to make a difference to them in the coming weeks and months.
It's aimed at small and medium-sized businesses and we've kept the price at a recession-busting level too, at just £50 per person.
Download more information and a booking form from our website, www.copywritingandpr.com. We look forward to seeing you there!
You've probably guessed that I'm not superstitious... and we thought this date was a good one to prompt business men and women to think about how they can not only survive but thrive in the current economic climate.
Dave Lees from IntegritUs Ltd and I will be encouraging attendees to create an opportunity mindset and plan for success, whatever the economic situation as well as sharing different promotional tactics including public relations (PR).
With many years of experience in a wide-range of industries between us, our tips and advice really are tried and tested - and best of all, they can implemented immediately to make a difference to them in the coming weeks and months.
It's aimed at small and medium-sized businesses and we've kept the price at a recession-busting level too, at just £50 per person.
Download more information and a booking form from our website, www.copywritingandpr.com. We look forward to seeing you there!
To blog or not to blog..?
I've thought about blogging for ages and I've now taken the first steps! Exciting stuff...
But the decision 'to blog or not to blog' was taken after some serious thought. Yes, I want all the advantages that blogs bring, but I believe blogging with a business purpose also requires commitment and some thought to make them worthwhile.
So how am I going to use my blog? Firstly, to give tips and advice about copywriting and pr - after all, that's what I do and what I'm passionate about. I'll also share news about the clients I am working with and the workshops I'm running throughout the year.
Want to know more or have questions about copywriting and pr but never dared ask? Please feel free to post a comment or send me an email and I'll happily answer them for you as there's bound to be other people glad you've been brave enough to ask them!
But the decision 'to blog or not to blog' was taken after some serious thought. Yes, I want all the advantages that blogs bring, but I believe blogging with a business purpose also requires commitment and some thought to make them worthwhile.
So how am I going to use my blog? Firstly, to give tips and advice about copywriting and pr - after all, that's what I do and what I'm passionate about. I'll also share news about the clients I am working with and the workshops I'm running throughout the year.
Want to know more or have questions about copywriting and pr but never dared ask? Please feel free to post a comment or send me an email and I'll happily answer them for you as there's bound to be other people glad you've been brave enough to ask them!
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