LinkedIn : Business Generator or Timewaster?

Do you use LinkedIn? 

• Is it simply an on-line address book for keeping in touch with past colleagues and current business contacts?  
• Do you regularly go on to find out what people are up? 
• Is it an essential business development tool? 
• Do you only go onto the site if someone asks you to connect?

 More businesses than ever are discovering that it’s a business relationship and development website that, with thought to how it’s being used, can be a key part of your marketing and business development activities. 

LinkedIn is the world's largest professional network and now has over 200 million members around the globe. Its mission is simple: to connect the world's professionals to make them more productive and successful. 

Since its launch in 2003, LinkedIn has developed to give access to people, jobs, news, updates, and business insights. It’s recently undergone a facelift and streamlined its offerings so it is a fast, dynamic business tool. 

It’s great for finding and connecting with the potential customers you want to be working with. It’s a hub of information from business thought leaders, industry experts and your own go-to people. 

As with any marketing tool, what you get out of LinkedIn will be determined by what you put in. Knowing why you are using it, understanding the features available using them effectively will ensure the time you spend there isn’t a waste of time but a valuable investment in your business growth. 

Gain More from LinkedIn in our next Masterclass:   
Transforming Contacts into Business, 20 March 2013   9.30am-1.30pm
Book Now 

For more information on how you can use LinkedIn for your business, call us to discuss our training and consultancy options +44 1283 808460 or email hello@sookiasmedia.com