I'm often heard saying, "Stop promoting features. Start sharing benefits!"
This is because people want to know what's in it for them before they buy. It's the answer to 'Why should I bother?' question.
Whilst simply stating all the features of your products or services tells people what you do, is like asking someone to buy a machine based on the list of parts it is made from.
However, sharing how you can help make life easier or solve a problem currently faced or fulfil a need give people the opportunity to identify with 'yes I have that issue so let's consider this solution to it'.
Sookias Media helps businesses gain the most from their marketing through consultancy, training and marketing mentoring. We'll help you market your products and services effectively by helping you to identify the benefits they give clients and answer the 'why should I consider this' question.
To arrange an informal, no-obligation chat with Hannah on +44 (0)1283 808460 or email hello@sookiasmedia.com.
