However, with more businesses cutting costs, direct mail is once again a way to surprise, delight and attract customers.
As ever, you need to use it wisely and think about what you are going to say and why.
When we decided to launch our marketing club earlier this year, we decided to make our initial contact with people through the post. We selected bright orange envelopes and square cards to make our mailing stand out. We used premium quality cards and took the time to handwrite personal notes to the people we invited to our launch event.
We decided on this approach to show our guest list that valued them and taken the time to invite them personally to our event. When asked for their feedback, they confirmed that the envelopes intrigued them and by personally writing to them they felt both appreciated and committed to the event.
Of course, you don't need to use the same approach but the best things I receive are (a) a little different and catch my eye (b) acknowledge I am a valued (potential) customer and (b) have a clear message that encourages me to take action.
What caught your eye in the post today?
Hannah Sookias founded Sookias Media in 2005. As a marketing consultant, trainer and speaker, she works with many different companies helping them implement effective marketing campaigns and generate a return on their promotional budgets. Hannah is also the co-founder of the Effective Marketing Club which gives business owners the opportunity to learn new ways to market their business and the time to put into practice what they've just learnt with experts on hand.
