Of course, many factors influence the effect of campaigns but in my experience, people and companies with passion for what they do are the ones who see most return from their investment of both time and money into their marketing.
- Passion means marketing feels less of a chore -i.e. it's worth it to see the company / product / service succeed.
- Enthusiasm is infectious. It will shine whenever you are talking to customers, through your adverts, marketing communications and follow-up.
- Passion develops into evangelism - the more people you can get enthusiastic about your company, products and services, the bigger the team championing them to new potential clients.
Ignite the passion into your marketing:
- Remember why you joined/set up your company. See how you can translate these reasons into your marketing.
- Ask your best customers why they are like your products and services. Ask them to be your champions through customer reference calls, video testimonials and quotes.
- Keep up the momentum so your marketing continues even when you're having a less passionate day!
Sookias Media helps businesses gain the most from their marketing through consultancy, training and marketing mentoring. We help you remember what's great about your company, products and services and give you ideas, tips and advice on how to promote them effectively and injected with passion and enthusiasm! We help you plan effective campaigns and keep the momentum going.
Start to reignite passion back into your marketing by arranging an informal, no-obligation chat with Hannah on +44 (0)1283 808460 or email hello@sookiasmedia.com.
Start to reignite passion back into your marketing by arranging an informal, no-obligation chat with Hannah on +44 (0)1283 808460 or email hello@sookiasmedia.com.
