- Make better use of testimonials
- Ask happy customers for a quick sentence on why they use your company.
- Confirm they are happy for you to use it in promotional materials.
- Use it! Add it to your website, leaflets and adverts. - Cross-sell to your existing customers
- Tell your customers what else you do (by phone, letter or email).
- Give them a ‘valued-customer’ incentive to try something new
- Thank them for their customer and give them a sample to try of a product or service they are not currently buying from you. - Tell your stories
- Talk to your customers: how are your products helping them?
- Speak with your employees: what’s happening? Can your company help them in a fundraising endeavour?
- Add stories to your website as examples or news. Make friends with your local reporters and let them know what’s happening too.
Want some help or advice? Give me a call.
Hannah Sookias - 01283 808460
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