Blogs are a great way to tell the world your news as well as sharing your thoughts and knowledge. They are a great way of attracting interest in what you do as well as demonstrating how well you do it.So how do you know what to blog about?
You could just write about what you feel like, whenever inspiration strikes.
That's all very well, but it can look rather disjointed and will discourage people from actively following you if they can't see regular postings that will interest them.
The best way attract more business through your blog is to have a semi-structured plan of what you are going to talk about and why.
For example, if you are blogging to become known as the expert in home gardening and sell garden designs to homeowners, give tips and advice on what to plant, how to prune and top tips when planning a garden.
On the other hand, a blog aiming to attract more clients aged 25-40 to a clothing store would discuss fashion trends and how to put together the outfits worn by famous people who are the same age as its target market.
Top Tips!
Decide WHY you are blogging and WHO you are aiming them at. Imagine sitting down for a coffee with one of the people you'd like to read your blog. Then, think of all the topics of conversation you could have with them if you have never met them before, but want to demonstrate who you are and what you do.
Be yourself. People buy from people, even on the internet. Develop your own style of writing, be friendly and don't be afraid to give away advice. After all, if people gain a benefit, they will keep coming back.
Ideas are like buses; they will all come at once... so keep an ideas notebook and write your ideas down, so you never run out of things to write about.
If you are in the mood for writing, create several blog posts in one go, then schedule them to be posted at regular intervals. This is also a good tip before going on annual leave or if you know your schedule is busy over the coming days and weeks.
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