Grow your marketing results

We gave away these aluminium tubes at a business expo yesterday. Intriguing little things aren't they? Many people stopped and asked us what was in them. People who'd seen others with them came and asked if they could also have one. 

I'd love to say they contain magic marketing dust... but they are actually desktop gardens! 

As Sookias Media helps companies to grow their marketing results, we wanted to give delegates something they could have the satisfaction of growing. They contain the soil, seeds and instructions to grow summer flowers.

You see, we know that gaining more from your marketing has similar principles to growing a garden:

• Planning
• To get the display you want, garden plants need to be planned and planted so that they blossom throughout the year and give a continual display. Marketing needs to be planned so it gives you the results (leads,  enquiries and sales) throughout the year.

• Follow the instructions
• Planting seeds and plants in the wrong place means they won't grow. Your marketing plan is like the growing instructions for your plants, follow it an you'll have more success achieving greater return on investment. 

• Care and Nurture
• Like a veg patch and flower bed, your marketing needs maintenance to keep it both flourishing and producing even more year on year. From keeping your database clean and adding to it, to reviewing your results to see which areas are producing the results you needs and the ones that need changing. 

• Replanting
• Conditions can change in your garden and/or you want to refocus on what your grow. It's the same with your marketing as your industry changes, your product and service focus changes or your want to sell more into new markets. 

For all of these, it is of course possible to do it all yourself, learning through trial and error as well using advice from friends and colleagues, blogs, books and magazines. 

There are also times when asking a specialist can generate a greater return in a shorted time. When we redesigned our home garden, we used a local garden designer to help us realise our dream outside space. Marketing consultancy and mentoring from Sookias Media can help you plan, work on and nurture your marketing so you grow and enjoy the return on investment you make. 

Read our case studies to learn how companies have been growing their marketing results, If you would like to explore how marketing consultancy, mentoring and training or marketing services could help your company, please contact us for a no-obligation chat with Hannah on +44 (0)1283 808460 or email hello@sookiasmedia.com.