Do you have a website? Have you read it recently? More importantly, have you asked a ten year old to read it?
You are probably wondering by this point why children aged 10 are important - especially if you sell products and services that are targeted at adults and businesses rather than girls and boys.
Well, I'll let you into a copywriting secret - the best marketing literature is written in language that has a reading age of ten.
That way, your text is easy-to-read, it can be scanned quickly and your messages come across quickly and clearly.
This is all vitally important when you only have between 3-7 seconds to make an impression and persuade a visitor to look further into your site, or turn over the page of a catalogue or brochure.
Yes, you can have more technical pages and documents included, but the main pages need to be easy to read and tell visitors quickly and easily what it is you do and why they should buy from your company.
Hannah Sookias
Founder - The Write Solution
http://www.copywritingandpr.com/
PS If you don't have a friendly ten year old, do give me a call and we'll pass it by ours!
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