What’s the secret to a successful blog?

What’s the secret to a successful blog?
  
Is it:

• One that’s full of interesting information?
• Somewhere that is regularly updated?
• A place where there are tips and advice?
• Sites that give an insight into the company, their values and ideas?
• All of the above? 

The biggest blogging stumbling blocks for many companies are being able to:
(a) decide what to write
(b) finding the time to actually write it and
(c) keeping the momentum going (something even the best of us struggle with sometimes!)


So what's the solution? Well, blogging should be part of a promotional strategy; it should have a reason and can be planned in advance. Yes, changes can be made to adapt to news items or business circumstances, but on the whole there should be a plan of action and an idea of what to write and why.

The secret for many companies to achieve this is to have a ghost blogger i.e. employ someone else to help them plan and write their blogs for them!

Words of advice: Choosing someone to write your blog for you does contain a large element of trust, so it is wise to spend time with them, putting a strategy and plan together. Decide how often the blog will be written, the topics to be covered and any ground rules (e.g. making sure you see and approve the copy before it is posted).

Hannah Sookias, Founder - Sookias Media www.sookiasmedia.com

PS Sookias Media helps many clients with their blog writing and offers packages to graphic and web designers so they can offer additional services to their customers. Do contact me if you'd like more details!