Wednesday 9 September 2009

Have UK businesses got the 'back to school' feeling?

There's something about autumn in the UK that gets everyone feeling that it is time to get back to business.

Perhaps it is the schools starting their new terms or the fact that business men and women have allowed themselves time off, to recharge their batteries and decide how and where to focus their energies.

So after all the recession difficulties over the last few months, I am pleased that this September is no different – backed up by today’s news that the British economy is showing positive signs of improvement.

So what can businesses do to help them become stronger over the coming months? I believe there are 7 important steps to help you business grow:

  1. Dust off your business plan - know what you are trying to achieve and decide how you are going to get there.
  2. Don’t try and do it all yourself. Use a sounding board and seek out experienced guidance to make the best use of your time.
  3. Develop strategies to identify untapped opportunities. ‘Thinking out of the box’ is a well-worn but ever useful phrase to remember.
  4. Spend time with clients to understand what they really want and to listen to their needs. If your business is unable to help them, see if you can recommend someone who can.
  5. Check how your company is promoting itself. Are you promotions successful i.e. giving out the right messages and are they being heard by the right people?
  6. The media loves good news stories. What have you been doing that they could report on? Can you issue the stories yourself or do you need external help?
  7. Look at your promotional strategy – is it working for you? Do you need to investigate whether more use of social media, or digital marketing is required?

If you’d like to know more, do give me a call on 01283 808460 or come along to one of my autumn workshops. The next two are:

17 September Make the Most of Branding & Blogging £125.00
22 September Grow Your Business £ 50.00

Bookings can be made on-line at http://www.businesstipsandadvice.co.uk/ or by emailing me, Hannah@copywritingandpr.com.

Hannah Sookias, Founder - The Write Solution http://www.copywritingandpr.com/

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